Station B presented the main UP award in 2019, breaking the circle and crossing the border into keywords

Station B presented the main UP award in 2019, breaking the circle and crossing the border into keywords
Sauna Night News January 18, Bilibili (hereinafter referred to as “Station B”) held the BILIBILI POWER UP 2019 UP main award ceremony.This is also the second year in Station B that an offline awards ceremony for outstanding content creators in the station (“UP Master”) will be held, and the top 100 UP Masters of the year will be selected around the comprehensive dimensions of creativity, influence, and word-of-mouth.The best works, the highest popularity of the year, the best newcomers of the year and many other schedules.Among them, the 5G evaluation video of the UP master of the science and technology zone “Teacher is my name” was awarded “Best Work of the Year”, the UP master of the game zone “Old Tomato” won the “Highest Popularity of the Year”, and the gourmet UP master “Daxiang Brother””L” is prevented from “Annual Dark Horse Master”.In the past year, the creative power of UP masters has been continuously extended to different fields, and the content of the involvement has become more and more diverse.According to statistics, more than half of the top 100 UP masters have submitted manuscripts in 5 or more districts, involving nearly 6,000 tags.From exploring stores, unpacking evaluations, interesting science and humanities to cute pets, movie reviews, etc., the categories of creative creations represented by these labels are growing rapidly.And more and more high-quality content has also broken through the vertical circle, forming a hot topic, and gaining wider social influence.In the ceremony of the award ceremony that day, the “Best Work of the Year” at Station B was awarded the video “How fast is the teacher, my name is classmate He”?Real experience of 5G in daily use “.UP host “Teacher is good, my name is Classmate He” (picture left) and awarding guest Beidou Satellite Navigation System expert Xu Ying (pictured right) As a college student, “Teacher is good, my name is Classmate He” has realized “hard core content”The simple expression of the confession of personal understanding of digital, technology.This 5G evaluation video happens to have a unique perspective, smooth editing and excellent copywriting, conveying the unlimited possibilities of 5G technology in the future.The video quickly sparked heated discussions on Station B and various social platforms. At present, the number of broadcasts on Station B has exceeded 17 million, and the number of barrage has exceeded 160,000.UP host “Daxiang is here” (picture left) and award-winning guest Japanese film and television actor Matsushige Fung (picture right), the gourmet UP host “Daxiang is here” who has accumulated more than 3 million fans in just one year, was ratedIt is the “Dark Horse Master of the Year” in 2019.This category is to commend the fastest growing UP masters of B station in 2019, and due to its outstanding performance in production capabilities, content pickup, etc., “Daxiang Brother is here” has harvested the highest fan efficiency in the past year.There is no doubt that “cross-border” has also become a key word for more and more UP owners in the past year.For example, among the top 100 UP masters, the game zone UP master “Chinese boy” has received praise through all kinds of fun Vlogs, while the fashion zone UP master “witty party girl” will not share makeup, wear, choose to continue to challenge through dance works,Break through yourself.UP is constantly carrying out “cross-border” in an innovative way, which continues to bring freshness to the audience, which has become a feature of the content ecology of the community of station B.In addition, the scene also submitted to the UP master, including “Annual Barrage Popularity”, “Annual Newcomer UP Master”, “Annual Innovation UP Master”, “Annual Original Column”, “Annual Positive Energy UP Master”.In 2019, the number of masters of learning UP in station B will increase by 151% every year, and the number of learning videos will increase by 274% every year.The number of viewers of overwhelming knowledge content exceeded 50 million.According to the B station’s third quarter 2019 financial report, PUGV (professional user-generated video, that is, the subdivision video created by UP) content accounts for 90% of B station’s overall playback volume.In the third quarter, the average monthly active UP of station B reached 1.1 million, and the average monthly submission volume reached 3.1 million, up 93% and 83% respectively.Throughout 2019, the living area will always be the partition with the largest population distribution of the top 100 UPs, and it has also become a content partition for the increase in the amount of playback outside station B. It has gradually increased by 108%, and the amount of interaction has achieved multiple 250% improvements.Today, the UP master has become an important synonym for the content creator community.Xu Meilin, the editor of Sauna Night, proofreads Wei Zhuo